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Web Presence
- Information architecture: Site structure, navigation systems, labeling schemes.
- Interaction Design: Conversion-driven flows into and through the website.
- Visual Design and User Interface Development: Color, typeface & size, image, page layout, HTML/CSS implementation, AJAX and other rich media that reinforce the brand attributes.
- Web analytics configuration and optimization.
- Optimization and Interoperability: HTML/CSS optimization, W3C standards and accessibility compliance, robot/spider friendliness (Meta tags and Sitemaps), Search Engine Friendly (SEF) page encoding, keyword-rich page structure and naming, and other data feed optimization (DFO) methods that strengthen your online brand and marketing channels.
- Web application integration with heavy emphasis on content management systems and open-source solutions.
- Infrastructure design with emphasis on server and application hosting, security, scalability and availability requirements.