Case Study: Uni-Systems
Market Research, Corporate Taxonomy, Search Engine Marketing
www.uni-systems.com
Uni-Systems is a leading architectural and engineering firm based in Minneapolis that specializes in kinetic architectural solutions. They engage in the design, engineering and manufacturing of movable architecture components for clients around the world.
The Challenge
Uni-Systems turned to InterNexo for help in improving their brand’s position on the web and understanding how their industry sector operates on the web. Additionally, they were eager to explore new markets and new services areas. We proposed using the web and its market research tools to obtain answers to their questions.
InterNexo's Solution
Market Research
Performed online market research on the kinetic architecture sector and Uni-Systems’ position in it, as well as keyphrase use; client profiling; competitor benchmarking; online marketing channel research.
Researched and proposed ways to internationalize their website.
Corporate Taxonomy Design
Researched the ways in which the marketplace refers to Uni-Systems’ products and activities.
Utilized existing ontologies to describe the areas in which Uni-Systems’ unique solutions fit in the market.
Search Engine Marketing
Designed and administered Google AdWords campaigns to generate traffic, generate leads, test new geographic markets, and test service-specific concepts in different markets.
Innovation
Proposed areas of innovation and search engine optimization of their existing website.
Presented a reading list of what information on the web Uni-Systems needs to keep abreast of.
The Impact
With very low per-click costs, Uni-Systems has had a tenfold increase in traffic in three months.
Uni-Systems now has a clearer idea of new markets and service opportunities in different parts of the world. As a result, they are ready for InterNexo to redesign their website with new content, a better user experience, and improved analytics.
