Case Study: TMS Clinic
Managed Web Presence and Marketing Service
www.transcranial-magnetic-stimulation.com
TMS Clinic is a newly-founded clinic specializing in Transcranial Magnetic Stimulation as an alternative treatment for depression. Based in Costa Rica, they tend mostly to patients living in the United States.
The Challenge
TMS Clinic needed to offer its new therapy to a new market. Unhappy with their previous website, which gave them no results and no marketing data to build upon, and questioning whether in fact there was a market for their therapy, TMS Clinic turned to InterNexo. We proposed to do market research followed by the design and implementation of a new web presence; and subsequently an ongoing, comprehensive, managed service in which InterNexo carries out a suite of monthly activities, including market research, search engine marketing.
InterNexo's Solution
Market Research
Performed research on the market’s perception of TMS therapy clinics, particularly geared towards patients in the US; researched keyphrase use; client profiling; competitor benchmarking; online marketing channel research.
Search Engine Marketing
Designed and administered Google AdWords campaigns to generate traffic and leads through keyword and site-targeted marketing campaigns.
UI Design and SEO
Made changes to current information architecture, performed search engine optimization, and improved goal conversion.
Analytics
Implemented web usage tracking. Create and present theme-specific reports to TMS Clinic on a monthly basis.
Innovation
Developed ideas for new markets for TMS therapy. Proposed the use of new, low-cost technologies for initial consultation with potential patients in the US. Proposed the use of video blogs as a way of attending patients’ questions.
Integrated, Managed Marketing Service
InterNexo administers TMS Clinic’s monthly budget for website presence and marketing. This includes, but is not limited to to, Google AdWords adspend, research, site improvements and customer relations coaching.
The Impact
TMS Clinic was able to jump-start its business with a low-risk, modest investment, which immediately resulted in traffic and conversions (patient leads).
TMS Clinic has an extremely well-positioned website (first place ranking in Google for relevant keywords) that generates 100% of their US patients. The website has steadily increasing traffic in which one out of every fifty visitors converts to a lead.
